Scomadi Scooters Team Up with British Rock Band ‘The Who’ for Limited Edition Motorcycle Models

Scomadi Worldwide Ltd and Bravado, Universal Music Group’s leading merchandise and brand management company, recently announced a collaboration with famous British rock band The Who to create a limited-edition range of uniquely themed scooters.

According to the press release, Scomadi and Bravad will be teaming up with band members Roger Daltrey and Pete Townshend to produce “a series of distinctive designs commemorating key landmarks in the groups’ history, featuring the hugely covetable Scomadi Turismo Technica”.

Photo Credits: Motorcycle .com

Co-founder of Scomadi Frank Sanderson said: “It is a huge honour for Scomadi and an acknowledgement of our high quality of design and styling to be asked to produce our scooters in association with The Who – one of the 20th century’s most influential rock bands who are iconic in the scooter scene”.
“Bravado are proud to have worked on this partnership between Scomadi and The Who. The scooter has long been a symbol of the mod scene and British culture – something immortalised by The Who’s album ‘Quadrophenia’, so it’s very special to see its significance embodied in our collaboration together” added David Boyne, Managing Director, Bravado.

Photo Credits:  EuroPosters

Scomadi Scooters is a British company with over 60 years of experience in the scooter industry. Beloved by scootering enthusiasts from all around the world, Scomadi has since expanded to dealerships across the globe to produce high-quality and world record breaking scooters.

As for The Who, they were considered as among the forerunners of rock and roll since being established in 1964, and are highly sought after as one of the world’s most critically acclaimed bands.

This project aims to take inspiration from the band’s music and iconic styling to “create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London.” They will be aided by leading global entertainment provider Bravado to bring their fans unique experiences and an unforgettable ride.