‘Love is Growing’ Campaign Promotes Honda Activa 5G
In Honda Motorcycle’s latest efforts to promote the Honda Activa 5G in India, a short yet lovely campaign depicts four college students salivating over the featured motorcycle.
The short ‘film’ depicts the daughter entering the scene on a Honda Activa 5G, while the college students appear to look at her ride the motorbike with a star struck look on their faces. They then start throwing out compliments such as “Bright like sunshine” and “So unique”, which on first glance would seem to have been directed at the girl.
(Image taken from ZigWheels)
However, as the motorcycle draws closer, the audience realizes that they college students’ object of fancy was actually the Honda.
Actors Boman Irani and Taapsee Pannu play the father and daughter duo respectively. Creative Director Titus Upputuru said, “The film is a little chapter from this love story which occurs in a university, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation.”
The bike itself is powered by the same engine as the previous Activa model - a 109cc, air-cooled single-cylinder engine. Other features include LED headlights, a mobile charging socket, a remote seat-opening button and a semi-digital instrument console.
It will come in two new colours - metallic yellow and red.