Boon Siew Singapore Partners With 4PM For Hari Raya Haji Fundraising Initiative

In the lead-up to Hari Raya Haji, Boon Siew Singapore launched a meaningful fundraising initiative in partnership with the Malay Youth Literary Association (4PM), reinforcing its commitment towards giving back to the community and supporting families in need across Singapore.

The initiative aimed to support more than 900 beneficiaries from low-income families through 4PM’s various social service and youth development programmes. Beginning from 16 April 2026, proceeds from the first 46 customers who booked Servicing Package A at participating Boon Siew Singapore showrooms were fully donated to 4PM as part of the campaign.

Through this initiative, customers not only maintained their motorcycles, but also contributed towards sustaining essential support services for school-going children and youth development programmes that positively impact the local community.

Founded in 1948, 4PM, also known as the Malay Youth Literary Association, is a long-standing non-profit social service organisation dedicated towards empowering youths, supporting families, and strengthening community welfare initiatives in Singapore.

The fundraising campaign reflected the spirit of compassion and togetherness associated with Hari Raya Haji, while also showcasing how the motorcycle community can come together for a meaningful cause beyond riding.

To further commemorate the initiative, Boon Siew Singapore later hosted a special community event and cheque presentation ceremony on 23 May 2026 at Honda Dream Bukit Timah. The event brought together riders, guests, partners, and members of the public for a memorable morning filled with community engagement, meaningful conversations, and shared passion for motorcycles and social causes.

Nicholas Wong, Chief Executive Officer of Boon Siew Singapore, shared that the initiative reflects the company’s ongoing commitment towards supporting the local community and fostering meaningful connections beyond the riding scene. He also expressed appreciation towards customers and partners whose contributions helped make the fundraising effort a success.Attendees also enjoyed a high-tea buffet session and an exclusive Motorcycle Know-How Talk, creating an enjoyable and welcoming atmosphere for everyone present, including non-Muslim guests who joined the celebration and community gathering.

Boon Siew Singapore expressed heartfelt appreciation to all customers, supporters, partners, and participants for contributing towards the success of the initiative and helping make a meaningful difference together.

As Singapore’s riding community continues to grow stronger, initiatives such as these demonstrate how brands and riders can unite through shared values, compassion, and purposeful collaborations that create a lasting positive impact on society.