Another One: BMW Motorrad’s Success Brings Hope To Other Motorcycle Brands
“2017 was another very successful year for BMW Motorrad. We achieved a sales record for the seventh time in succession. I would like to thank our customers most sincerely for the enormous trust they have placed in us,” said General Director of BMW Motorrad, Stephen Schaller in a press release of BMW’s seventh sales growth year in a row.
The premium German motorcycle brand had its best year ever with a huge 13.2 percent increase in global sales in 2017 bringing its total annual deliveries up to 164,153.
“The 2017 sales figures once again show that our motorcycle strategy is taking effect. And we have a great deal planned for the coming years,” said Schaller. ““We will continue to consistently pursue our current model initiative in the premium segment. We will expand our product range with emotional and innovative new products in 2018, too. The new middle class GS models are already underway and further great products will follow. BMW Motorrad is looking into the future with great confidence.”
The sales growth happened mostly in Europe with a 15% increase in 2016, 24.3% in France, 17.3% in Italy, and 17.6% in Spain. Unsurprisingly, Germany is still BMW’s biggest market, seeing a 7.1% growth in 2017, which amounts to 16.2% in total.
The big sellers for BMW Motorrad are the GS line of adventure bikes and the sporty S Series. New smaller displacement models such as the G310R and G310GS are doing well not only in their target markets of Asia and South America but also in Europe where the little bikes are popular with new riders.
Here is to hoping that BMW, and all automotive brands, will continue to grow.